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Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
$35.00 AUD
Category: Philosophy
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your cafU, even when it's raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologis ...Show more
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